We're struggling to understand the daily performance email we get, specifically "New Push Subscribers" vs "New App installs".

Whats the difference? We can understand a new app install (or we think we can), but can't work out what a New Push Subscriber is.

For example yesterday, we had no new app installs, but we had 6 new push subscribers.

Any suggestions please?



asked 01 Oct '16, 10:20
rwillett's gravatar image



The number App Installs reflects the number of users who have actually installed your application - there we track the number of unique HWIDs recorded per day with the /applicationOpen requests. The "New push subscribers" stat reflects the number of the /registerDevice requests successfully sent to our servers from your application.

So the situation with 0 app installs and 6 new subscribers depends on the device registration logic within your application. For instance, it could have happened if your users are able to manually turn notifications on/off in your app.

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answered 04 Oct '16, 11:29
Andrew_H's gravatar image


OK, so it means more people are using the app they already downloaded.


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answered 06 Oct '16, 06:39
rwillett's gravatar image


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question asked: 01 Oct '16, 10:20

question was seen: 1,136 times

last updated: 06 Oct '16, 06:39